About

Born in London in 1987, I've always had a desire to be creative. So when I first got connected to the internet sometime around 2000 - it wasn't long before I started creating websites!

When I'm not geekin' out: I like cooking, growing fruit & veg, cars, gaming, paintballing, and running.

History

(If you're interested.)

Around 2002 I was making websites for myself and making silly animations and games with Macromedia Adobe Flash. By 2004, while still in School/Sixth-form College, I was creating websites for clients in the UK and Canada albeit rather simple ones.

I was using Flash until its death to create interactive gaming maps, animations, and interactive media. I also spent a few years drawing 2D building layouts in AutoCAD for the construction industry. This would later go on to make my transition to 3D modelling understandable and reasonably easy.

Google #1

Around March 2009 I started MLWGames. To this day MLWGames has helped hundreds of thousands of gamers complete games with intuitive interactive guides. I used this platform to test various methods of SEO and traffic generating sources. I got the guides to #1 in Google (or at least first page) for targeted search terms. e.g. "Bioshock Infinite collectibles", "Deathloop collectibles locations", "Assassin's Creed WW1 map", "gears of war 2 xp calculator", etc. The associated YouTube channel has millions of views.

Half a million daily visitors

In 2010 I became a full time independent developer - developing websites, social tools, applications and their interfaces. The social tools I worked on peaked at half a million daily visitors. This taught me a lot about tuning servers and scaling infrastructure.

In December 2010 I joined Now Marketing Global to help build a feature rich digital marketing platform.

The dawn of responsive design led to a whole new and interesting way to design websites. Which I had mastered by 2013.
Just weeks after the launch of the Pizza GOGO responsive website, Pizza Hut UK released a responsive postcode entry landing page (but only the home page, not the rest of their site).

Top international brands

Over the years I was working on various North American projects with digital and SEO agencies. This included Canada's biggest supplements supply company. I also built UrgentCare.com, and other US based projects. In 2014 UrgentCare.com was acquired, and I stepped away.

In January 2015 the food industry EPOS I designed and built started rolling out to 100+ Pizza stores across the UK and has not yet been retired. This facilitates tens of millions of pounds in revenue.

Millions of daily impressions

Around March 2015 I joined Publicity Clerks - a self-serve advertising platform. Here I helped rebuild parts of the platform, bringing it up to date, fixing security exploits, and hardening overall application and server security. We got it up to serving millions of Ads a day using the cheap purpose-built hosting infrastructure I created. It rebranded as AdClerks and was acquired in 2020.

Then in August 2015 was also when I joined the founders of Brighton Getaways. Over the next 5 years, on a shoestring budget, and countless business direction changes later in the fast moving short term lets industry - it evolved into a PropTech property management system (PMS) which is now one of the largest in the South East of England.

Gamedev journey

I set myself a new challenge in 2017 to create a small indie game development company - Scratchmark Games. Solo developing and self publishing Space: Defender Xtreme on December 1st 2018 and Devon the Electric Racer on August 11th 2021.

In April 2022 I created Mathsnapics.com over a few days.

I am initially doing almost all 3D modelling and texturing myself.

Returning to school

I went back to my old school twice as a speaker to talk to the entire Year 7 (11-12 years old) and Year 10 (14-15 years old) groups about the discipline required and how challenging yourself is needed to get into technical roles - which in my case ended up working on projects for brands they would recognise such as Pop Idol, Papa Johns, and Pizza GOGO.

The process was rewarding and had great engagement during question and answer sessions, especially with the Year 10s.

Fun sustainable fact: While a student, as part of a Graphic Products Design course, I worked with help from McDonald's "Education Services" at their London office to design packaging. I went for a more sustainable recyclable card packaging that came flat-packed. At the time burgers still came in polystyrene boxes. They now come in... more sustainable recyclable card packaging.

Experience

Over the years I have worked for several internationally recognised brands both directly and indirectly.

I've led user research, managed international projects, and maintained server hardware to handle up to 8,000 concurrent users. I have worked on websites that trade millions a year. I have built infrastructure and maintained the platform on it handling millions of impressions a day.

I have good experience, knowledge and an interest in user experience (UX) / user centered design (UCD) and consumer psychology.

Development

I'd consider myself a Full Stack developer, with a general understanding of every layer that is involved in the construction and transmission of a digital product.

Working on a range of small and large projects across the world has allowed me to produce a battle tested framework capable of handling upwards of 8,000 concurrent active users and process millions of pounds of orders a year per web server, without the need of expensive 'cloud' setups or load balancing more than one server.

For years I have coded in PHP and design MySQL databases from scratch, but can adapt easily to other frameworks and templating engines.